Writing development for pharmaceutical leaders & communicators
As a joint initiative with Susan Mayor Medical Communications, we provide development workshops & programmes designed to achieve positive change in writing for communicators and other professionals in the pharmaceutical and healthcare sectors.
We believe we offer something that is truly unique, experiential, energising and different. Our programmes bring together an understanding of your business environment, deep expertise in medical journalism/writing practices and knowledge of the clarifying processes of communications psychology.
The purpose of our work is to help your people further develop writing excellence for themselves and your organisation. We can also help executives lead, role model and evolve writing standards more widely using train-the-trainer approaches.
We help people to write so they can influence and lead with integrity in healthcare.
We run bespoke (and open) workshops – with further support options in coaching and one-to-one feedback. Our approach is person-centred and tailored, so we are able to start where your people are at.
We also design cost-effective change programmes where you want to address wider writing culture issues or to roll out development to a larger number of people.
We help individuals write with clarity and simplicity to achieve genuine communication and results.
We help organisations and teams examine their writing culture and communicate authentically.
What we do works because we:
- Deconstruct medical writing know-how so that you can explore and learn the component skills
- Draw on a very successful change model that enables you to plan the impact and effectiveness of your writing.
- Help you work at the level of purpose, values and beliefs
- Show ways of ‘translating’ the science for different audiences without losing meaning or accuracy and explain how science writing can best take account of human cognitive capabilities.
- Build on existing strengths and provide some very specific new tools to use immediately.
As a result our input with your teams makes a real and tangible difference:
People are able to adopt more strategic processes and to write all types of documents – from emails, to press releases and major reports – more effectively.
They are more likely to achieve their outcomes through the credibility and persuasiveness of their writing as well as through other forms of communication.
They are more likely to generate dialogue with their readers/audiences having reflected on the audience’s needs.